Your content shouldn't.
Months of planning. Weeks of MLR. Three days on the floor. Then your booth becomes a photo in a recap deck.
Booth-to-Go puts your booth in doctor's pocket. One QR scan. No app. Doctors engage at the booth. Between sessions. Three months later. Your booth stops expiring.
You've invested time, effort, and budget into booth content meant to grab HCPs' attention. But does it actually deliver? HCPs aren't stopping for touchscreens. Slides that took three MLR rounds go unnoticed as doctors rush between sessions. All that effort, for a couple of days? Frustrating, right? The truth is, you're not alone. Pharma teams everywhere face this. They've just stopped talking about it.
Too many steps. Too many players. Too much back-and-forth. Producing booth content isn't just time-consuming - it's a grind. Draft, revise, MLR review, revise again, approve, localize, approve, repeat. Weeks (or months) later, it's finally done... and already outdated.
Booth content for global pharma events needs to comply with various regulatory standards, like PhRMA, FDA (USA), EMA, GDPR, EFPIA (EU), IFPMA (Global), and PMDA (JP). Navigating these frameworks is a time consuming and complex process.
Creating booth content requires significant investment, but the impact often ends with the conference. Once the event wraps up, content dwells forgotten in digital asset management solutions. Reworking the content to make it relevant for the next event often ends up being a brand new investment.
Pharma events are fast paced, packed with HCPs from different specialties and regions. Engaging doctors on the go, who are running between sessions, meeting colleagues, visiting booths - trying to get the most from the event - is not easy.
You've invested in booth design, content, and training - but was it worth it? PDFs and PowerPoint files leave you guessing. How many people engaged? What grabbed their attention? Did anyone take the survey? Without real-time analytics or clear metrics, you're in the dark. And waiting weeks for results? Not ideal.
A mix of mismatched slides from previous events across touch screens and no insight into what worked before - sounds familiar? How about HCP post-event journey? CRM integration? Connecting the booth experience to your omnichannel. Booths are still failing to create a seamless and cohesive customer experience (CX).
You developed an amazing booth content in English, however localization is a project of its own with a hefty price tag and timeline. Or, the content in Spanish really resonated well at the regional event and you want to use it at the global conference next month. Why is localization still so expensive and time consuming?
Conferences and symposiums are fast-paced environments where new data is presented, and HCP questions may start shifting to different topics. Yet, your booth content often remains static, unable to adapt in real-time to these changes. When you factor in MLR approval, staying relevant may turn into an impossible challenge.
You invested a lot in creating promotional or medical content, so it's tempting to use all of it in your booth. But at a busy conference, too much info can overwhelm HCPs. The problem isn't that everything is important - it's that you need to decide what they can engage with in the moment and what they'll walk away with.
Some HCPs simply aren't interested in chatting with booth personnel. They prefer to explore information independently, free from the pressure of sales reps or MSLs. They want to choose what they engage with, how deep they dive, and how much time they spend.
Doctors don't attend conferences to linger at pharma booths. Even if they stop by your booth, they are eager to return to sessions or go have a chat with a fellow colleague over a coffee. Can you offer something on the go?
Interactive screens capture attention, but if they're occupied or unavailable, HCPs move on. In fast-paced events, delays equal disengagement. Doctors expect immediate, seamless access - no waiting.
Your booth deserves better than a touchscreen nobody touches.
Booth-to-Go turns your conference booth into a mobile-first, QR-access experience - so HCPs can explore key content in seconds, right from their phones. The best part: it lives beyond the event, helping you extend engagement, keep messaging consistent, and track what actually gets viewed.
Who else can benefit from the Booth-to-Go solution?
No coding required: just drag, drop, and go. If you’re comfortable with PowerPoint or Canva, our no-code builder makes content creation fast and hassle-free.
Build once and let your content do double duty - on booth screens and HCPs’ mobile devices. Extend reach, boost engagement, and deliver a unified, integrated booth experience with zero extra effort.
Make changes in seconds and see your content render exactly as it will appear on screen - what you see is what you get.
Set your theme once and let your brand run on autopilot. Build mobile booth content without second-guessing whether you're using the right fonts, logos, and brand elements - everything stays on-brand, every time.
Stop reinventing booth content. Qoolo’s modular approach lets you build once and adapt fast for future events - maximizing efficiency, reducing costs, and delivering ROI.
Build your content faster using Booth-to-Go’s ready-to-use templates. These templates cover the most common medical or branded pharma use cases, enabling you to produce content quickly and efficiently.
Booth-to-Go runs on our patent-pending micro-content platform, built for the realities of life sciences.
Events move fast. Booths come and go.
Make your content last.
Who else can benefit from Booth-to-Go solution?
Make your booth content go beyond the booth. Give HCPs instant, mobile access to your branded and medical materials - so they can engage on their time, on their phone, on the go.
Your guidelines, always in their hands. Don’t let your insights get lost in conference tote bags. Deliver papers, best practices, and key updates straight to HCPs’ phones.
Make your research more accessible. Share summaries, key studies, and must-read research in a mobile-friendly format that HCPs can access during and after the event. No print. No clutter. Just content that travels with them, on their mobile phone.
Make booths smarter. Make events better. Give exhibitors a mobile-first way to engage attendees, track booth interactions, and keep the conversation going long after the event ends.
CME content that fits in their pocket. Make micro-courses instantly accessible on the HCPs phone. Make it easy for them to get complete learning and get accredited.
Extend your impact beyond the booth. Give event attendees educational resources, advocacy materials, and patient support tools they can access on the phone.
Showcase your breakthroughs. Strengthen your network. Whether you’re presenting research, recruiting top talent, promoting clinical trials, or building institutional partnerships, make sure your booth materials stay accessible beyond the event - right on the visitors phone.
Guidelines. Updates. Compliance. All of it and more without the clutter. Ensure HCPs and industry pros leave your booth with the latest regulatory info and approval pathways in a tractable, mobile friendly format.
Pitch smarter. Stay top of mind. Make sure investors or partners walk away with the right materials on their phones - curated micro format decks, key insights, and partnership details - that will give them enough to make the next step or call.
Make booth content easier. Stop building PPTs, static PDFs and getting stuck in endless revisions. With modular, mobile-first content, create booth materials that are faster to produce, easier to update, approve, and go live.
Put your innovation in their hands. Simplify complex solutions for pharma or HCPs, decision-makers with clear, bite-sized content, perfectly optimized for mobile. Whether it’s AI, digital health, or data tools, make your message easy to grasp and access anytime.
Find your next investigator - fast. Make sure potential research partners leave your booth with most important, bite-sized clinical trial details, study recruitment info, and collaboration opportunities - right on their phone.
Booth visits don't have to end with content consumption. Capture feedback, assess understanding, or ask a few targeted questions while the interaction is still fresh.
Booth teams are already using this format,
and it is built for congress speed.
This is great! I see a big need in busy PCP offices, where it can be a leave behind, vs. the full PDF. And of course, at congresses.
MSL, US, Top 20 Pharma
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